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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
Crockett, David; Pendarvis, Nicholas - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 500-502
Persistent link: https://www.econbiz.de/10011755254
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Political ideology and consumer research beyond complaining behavior : a response to the commentaries
Jung, Kiju; Garbarino, Ellen; Briley, Donnel A.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 511-518
Persistent link: https://www.econbiz.de/10011755403
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Crowdsourcing consumer research
Goodman, Joseph K.; Paolacci, Gabriele - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 196-210
Persistent link: https://www.econbiz.de/10011763953
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Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey; Campbell, Margaret C.; Kirmani, Amna; … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
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The critical imagination : emancipatory interests in consumer research
Murray, Jeff B. - In: Journal of consumer research : JCR ; an … 18 (1991) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10001111209
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Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.; Sinn, Francisca; Goodstein, Ronald … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
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A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.; Matear, Maggie; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
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Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
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The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 897-913
Persistent link: https://www.econbiz.de/10003724553