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Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.; John, Deborah Roedder; Torelli, Carlos J. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
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Can consumers learn price dispersion? : evidence for dispersion spillover across categories
André, Quentin; Reinholtz, Nicholas; Langhe, Bart de - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 756-774
Persistent link: https://www.econbiz.de/10012877731
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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Restraint that blinds : attention narrowing and consumers' response to numerosity in self-control decisions
Wilcox, Keith; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 371-387
Persistent link: https://www.econbiz.de/10012033956
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The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
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You will not remember this : how memory efficacy influences virtuous behavior
Touré-Tillery, Maferima; Kouchaki, Maryam - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 737-754
Persistent link: https://www.econbiz.de/10012434456
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The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 755-771
Persistent link: https://www.econbiz.de/10012434458
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Birds of a feather feel together : emotional ability similarity in consumer interactions
Kidwell, Blair; Lopez-Kidwell, Virginie; Blocker, … - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 215-236
Persistent link: https://www.econbiz.de/10012315478
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Distributions distract : how distributions on attribute filters and other tools affect consumer judgments
Davis, Derick F. - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1074-1094
Persistent link: https://www.econbiz.de/10014314329
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346