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Advertising
86
Werbung
86
Advertising effects
45
Werbewirkung
45
Consumer behaviour
37
Konsumentenverhalten
37
Internet marketing
25
Online-Marketing
25
advertising
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Wilbur, Kenneth C.
4
Katona, Zsolt
3
Stremersch, Stefan
3
Antia, Kersi D.
2
Aspara, Jaakko
2
Becker, Maren
2
Belobrovkina, Evgeniia
2
Callister, Mark
2
Dahlén, Micael
2
Gangadharbatla, Harsha
2
Gordon, Brett R.
2
Ham, Chang-Dae
2
Hoffmann, Arvid O. I.
2
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2
Jerath, Kinshuk
2
Mittal, Vikas
2
Narayanan, Sridhar
2
Pittman, Matthew
2
Reinartz, Werner J.
2
Rodgers, Shelly
2
Schauster, Erin
2
Shin, Jiwoong
2
Stern, Lesa A.
2
Wen, Taylor Jing
2
Xie, Quan
2
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1
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1
Allard, Thomas
1
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1
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1
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1
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1
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1
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1
Binken, Jeroen L. G.
1
Boerman, Sophie C.
1
Bolander, Willy
1
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1
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Journal of current issues and research in advertising
Journal of marketing
Journal of advertising research
209
International journal of advertising : the review of marketing communications
194
Journal of business research : JBR
191
International journal of advertising : the quarterly review of marketing communications
187
SpringerLink / Bücher
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
NBER working paper series
88
Journal of promotion management : JPM
85
Working paper / National Bureau of Economic Research, Inc.
85
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Marketing Science
78
Journal of retailing and consumer services
76
European journal of operational research : EJOR
74
NBER Working Paper
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of promotion management : innovations in planning and applied research
64
Springer eBook Collection
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of industrial organization
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Journal of marketing research : JMR
50
Europäische Hochschulschriften / 5
49
MPRA Paper
44
CESifo working papers
43
Journal of business ethics : JOBE
39
Marketing letters : a journal of research in marketing
39
The journal of personal selling & sales management : JPSSM
38
Young consumers : insight and ideas for responsible marketers
37
Journal of the Academy of Marketing Science
35
International journal of production economics
34
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ECONIS (ZBW)
103
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1
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
2
Harmful upward line extensions : can the launch of premium products result in competitive disadvantages?
Caldieraro, Fabio
;
Kao, Ling-Jing
;
Cunha, Marcus
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 50-70
Persistent link: https://www.econbiz.de/10011410749
Saved in:
3
Configurations of marketing and
sales
: a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
4
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
5
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
6
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
7
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
8
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
9
The impact of
advertising
and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
10
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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