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Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang; Xie, Quan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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Digital advertising in the age of generative AI
Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
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Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong; Voorveld, Hilde; Boerman, Sophie C. - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark; Stern, Lesa A.; John, Kevin K.; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610