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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
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Empathy or escape? : examining alternative mechanisms underlying responses to disgust-evoking charity appeals over time
Kemp, Deena - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 88-104
Persistent link: https://www.econbiz.de/10014234468
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AI-driven contextual advertising : toward relevant messaging without personal data
Häglund, E.; Björklund, J. - In: Journal of current issues and research in advertising 45 (2024) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10015191718
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Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
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The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10015191748
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Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark; Stern, Lesa A.; John, Kevin K.; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10014454749