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The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
Henley Jr, Walter Hodges; Philhours, Melodie; … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10008311506
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The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges; Philhours, Melodie; Ranganathan, … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10003862227