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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Laczniak, Russell N.
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Journal of current issues and research in advertising : JCIRA
Transportation research / E : an international journal
14
Journal of advertising : official publication of the American Academy of Advertising
11
Transportation Research Part E: Logistics and Transportation Review
8
Journal of business logistics : JBL
5
International journal of physical distribution & logistics management : IJPD & LM
4
Journal of Business Research
4
Journal of business research : JBR
4
Journal of operations management
4
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
3
Journal of the Academy of Marketing Science
3
The international journal of logistics management
3
The journal of supply chain management : a global review of purchasing and supply
3
Decision sciences : DS
2
International Journal of Physical Distribution & Logistics Management
2
International journal of operations & production management
2
International journal of physical distribution and logistics management
2
Journal of advertising
2
Journal of business logistics
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategy and management
2
Marketing research : a magazine of management and applications
2
The International Journal of Logistics Management
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Human resource management review
1
International journal of advertising : the review of marketing communications
1
International journal of integrated supply management : IJISM
1
International journal of production economics
1
International journal of production research
1
Journal of Business Logistics
1
Journal of Consumer Affairs
1
Journal of Consumer Marketing
1
Journal of Operations Management
1
Journal of Strategy and Management
1
Journal of Supply Chain Management
1
Journal of advertising research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of marketing communications
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1
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10010115985
Saved in:
2
Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations
Mallalieu, Lynnea
;
Palan, Kay M.
;
Laczniak, Russell N.
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008116633
Saved in:
3
Context Effects in the Measurement of Attitude Toward the Advertisement
Laczniak, Russell N.
;
Teas, R.Kenneth
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10008119118
Saved in:
4
Antecedents of Mothers' Attitudes Toward the FTC's Rule for 900-Number Advertising Directed at Children
Laczniak, Russell N.
;
Carlson, Les
;
Walsh, Ann
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
2
,
pp. 49-58
Persistent link: https://www.econbiz.de/10008120870
Saved in:
5
Advertising Message Involvement: The Role of Enduring and Situational Factors
Laczniak, Russell N.
;
Kempf, DeAnna S.
;
Muehling, Darrel D.
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10008121048
Saved in:
6
Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children
Ji, Mindy F.
;
Laczniak, Russell N.
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
2
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008125023
Saved in:
7
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
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