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Hope and fear in an advertisement context : understanding how hope undoes fear
Spears, Nancy E.; Blankson, Charles; Blankson, Charles - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10009671500
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An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10010151790
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Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear
Spears, Nancy E.; Blankson, Charles; Guzmn, Francisco - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10009974250
Cover Image
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R.; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10010082623
Cover Image
Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear
Spears, Nancy E; Blankson, Charles; Guzmán, Francisco - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10010033584
Cover Image
An investigation of match-up effects : influential sources of fit and the generative role of imagination
Holmes, Gary R.; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10009770253