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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Internet marketing"
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Internet marketing
Social Web
65
Social web
65
Consumer behaviour
38
Konsumentenverhalten
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Online-Marketing
26
Online retailing
19
Online-Handel
19
Viral marketing
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26
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26
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Wirtz, Bernd W.
3
Göttel, Vincent
2
Luo, Xin
2
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Chen, Shengjun
1
Chen, Xiayu
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Chu, Xiumin
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Chun, Wootae
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Cortese, Juliann
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Diwanji, Vaibhav S.
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Farzana Quoquab
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1
Gwebu, Kholekile L.
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1
Hou, Jian-Ren
1
Hsieh, Jung-Kuei
1
Jihad Mohammad
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Keng, Ching-jui
1
Kuo, Ying-Feng
1
Lai, Linda S. L.
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Law, Rob
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Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Xichen
1
Li, Yuzhu
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Liao, Qinyu
1
Liao, Tze-hsien
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Lin, Jiabao
1
Ling, Haifeng
1
Liu, Yezheng
1
Lu, Qi
1
Lu, Xiaoling
1
Main, Naser Alolayyan
1
Martínez-Navarro, Jesús
1
Moura, Francisco Tigre
1
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1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of marketing communications
58
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
49
International journal of hospitality management
46
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
Marketing intelligence & planning
33
SpringerLink / Bücher
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
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ECONIS (ZBW)
26
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1
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
2
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
3
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Saved in:
4
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
5
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing
;
Guo, Xiaolong
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Saved in:
6
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
7
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
8
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
9
Content analysis of social media : a grounded theory approach
Lai, Linda S. L.
;
To, W. M.
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011296854
Saved in:
10
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
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