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The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S. - In: Journal of global marketing 3 (1989) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
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Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy
Coupey, Eloi͏̈se; Jung, Kwon - In: Psychology & marketing 13 (1996) 7, pp. 695-714
Persistent link: https://www.econbiz.de/10007003771
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Understanding Consumer Usage of Product Magnitudes through Sorting Tasks
Viswanathan, Madhubalan; Johnson, Michael D.; Sudman, … - In: Psychology & marketing 16 (1999) 8, pp. 643-658
Persistent link: https://www.econbiz.de/10006986516
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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Does a Single Response Category in a Scale Completely Capture a Response?
Viswanathan, Madhubalan; Bergen, Mark; Dutta, Shantanu; … - In: Psychology & marketing 13 (1996) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10007004490
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Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.; Lee, Hyejin; Shrum, L. J.; … - In: Psychology & marketing 40 (2023) 7, pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937