Narrow search
Showing 1 - 10 of 23
Cover Image
What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Cover Image
Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
Cover Image
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Cover Image
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Cover Image
Hope for a stronger discipline of marketing
Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Cover Image
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Cover Image
Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Coleman, Linda Jane; Cote, Lauren E.; Gu, Jian; … - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10011703042
Cover Image
Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
Cover Image
An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
Cover Image
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103