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Identification of segments for overseas tourists playing golf in spain : a latent class approach
Ramírez-Hurtado, José M.; Berbel-Pineda, Juan M. - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 652-680
Persistent link: https://www.econbiz.de/10011349949
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Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah; Malek, Kristin - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia; Siomkos, George J. - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
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Consumer segmentation in food retailing in Croatia : a latent class analysis
Pavlić, Ivana; Vojvodić, Katija; Puh, Barbara - In: Market : review for marketing theory and practice 32 (2020), pp. 9-29
Persistent link: https://www.econbiz.de/10012652648
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What influences Croatian consumers' wine choice?
Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10014315019
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I feel good! : perceptions and emotional responses of Bed & Breakfast providers in New Zealand toward Trip Advisor
Prayag, Girish; Hall, Colin Michael; Wood, Hannah - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011848305
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Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah; Hwang, Eunmin; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
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The importance and realization of personal values and cognitive age
Hofmeister-Tóth, Ágnes; Neulinger, Agnes - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10013335998