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Preconsumption mood, causal explanations, and postrecovery reactions
Yang, Wan; Hanks, Lydia - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 69-90
Persistent link: https://www.econbiz.de/10011453969
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Unconditioned superstition and sports bar fans
Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131
Persistent link: https://www.econbiz.de/10011453979
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The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia; Line, Nathaniel D.; Mattila, Anna S. - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
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Can signaling impact customer satisfaction and behavioral intentions in times of service failure? : evidence from open versus closed kitchen restaurants
Byun, Jaemun; Jang, Soocheong - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 785-806
Persistent link: https://www.econbiz.de/10012176719
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Impact of cultural contact on satisfaction and attachment : mediating roles of creative experiences and cultural memories
Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10012256130
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Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing; Lin, Wen-Pei; Lu, Yu-Hung; Huang, Yi-Jhan - In: Journal of hospitality marketing & management 32 (2023) 3, pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 872-898
Persistent link: https://www.econbiz.de/10013357143