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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.; Verlegh, Peeter W. J.; Smit, Edith G. - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae; Park, Eunho; Yoo, Byungjoon; Jeon, Seongmin - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia; Breugelmans, Els - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 63-78
Persistent link: https://www.econbiz.de/10011373127
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung; Wang, Rebecca Jen-Hui; Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin; Boush, David M.; Liu, Raymond R. - In: Journal of marketing communications 21 (2015) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10011376499