The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Su Jung Kim; Rebecca Jen-Hui Wang; Edward C. Malthouse
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Su Jung ; Wang, Rebecca Jen-Hui ; Malthouse, Edward C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 28-41
|
| Subject: | Mobile app | Log data | Location check-ins | Interactivity | Stickiness | Purchase behavior | Propensity score matching | Difference-in-difference-in-difference (DDD) model | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373132