//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Provisionssysteme - Kundenbind...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
189
Relationship marketing
189
Consumer behaviour
143
Konsumentenverhalten
143
Brand management
116
Markenführung
116
Brand image
89
Markenimage
89
Brand
75
Markenartikel
75
Social Web
58
Social web
58
Internet marketing
52
Online-Marketing
52
Brand loyalty
35
Markentreue
28
Customer satisfaction
25
Kundenzufriedenheit
25
Social media
25
Customer integration
24
Kundenintegration
24
Customer value
22
Kundenwert
22
Emotion
17
Marketing management
16
Marketingmanagement
16
Online retailing
15
Online-Handel
15
Viral marketing
14
Virales Marketing
14
Brand love
10
Confidence
10
Einzelhandel
10
Retail trade
10
USA
10
United States
10
Vertrauen
10
Advertising effects
9
Brand co-creation
9
Brand relationships
9
more ...
less ...
Online availability
All
Undetermined
114
Free
4
Type of publication
All
Article
187
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
189
Aufsatz in Zeitschrift
189
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
189
Author
All
Verhoef, Peter C.
7
Guzman, Francisco
6
Fetscherin, Marc
3
Hollebeek, Linda D.
3
Krafft, Manfred
3
Malthouse, Edward C.
3
Pagani, Margherita
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Veloutsou, Cleopatra
3
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Broyles, S. Allen
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Haenlein, Michael
2
Hofacker, Charles F.
2
Hsieh, Sara H.
2
Kaltcheva, Velitchka D.
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Kroschke, Mirja
2
Krystallis, Athanasios
2
Kumar, V.
2
Labrecque, Lauren I.
2
Leingpibul, Thaweephan
2
Pauwels, Koen
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Vera, Jorge
2
Verlegh, Peeter
2
Wallace, Elaine
2
Abratt, Russell
1
Ahn, Sun Joo
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Allaway, Arthur W.
1
Allen, Alexis M.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of product & brand management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
325
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Gabler Edition Wissenschaft
115
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
80
European journal of operational research : EJOR
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
more ...
less ...
Source
All
ECONIS (ZBW)
189
Showing
1
-
10
of
189
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Adding value to insurance products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
10
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->