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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Haenlein, Michael"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Business horizons
2
California management review
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Handbook of research on customer equity in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
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