Special issue on big data technology-briven CRM & artificial intelligence
guest editors: Manfred Krafft, Laszlo Sajtos, and Michael Haenlein
| Alternative title: | Big data technology-briven CRM & artificial intelligence Big data technology-briven CRM and artificial intelligence Special issue on big data technology-briven CRM and artificial intelligence |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Krafft, Manfred (ed.) ; Sajtos, Laszlo (ed.) ; Haenlein, Michael (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Expertensystem | Expert system | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | 105 Seiten Illustrationen |
|---|---|
| Series: | Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. volume 51 (August 2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012299818