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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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Brave new world? : on AI and the management of customer relationships
Libai, Barak; Bart, Yakov; Gensler, Sonja; Hofacker, … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.; Eelen, Jiska; Verlegh, Peeter - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 53-68
Persistent link: https://www.econbiz.de/10012592155