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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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The effectiveness of branded mobile phone apps
Bellman, Steven; Potter, Robert F.; Treleaven-Hassard, … - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
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Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.; Kerkhof, Peter; Vries, Metten de - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
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Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.; Verlegh, Peeter W. J.; Smit, Edith G. - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 104-117
Persistent link: https://www.econbiz.de/10013041324