Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship among online user...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Consumer behaviour
135
Konsumentenverhalten
135
Internet marketing
132
Online-Marketing
132
Social Web
105
Social web
105
Online retailing
52
Online-Handel
52
Virales Marketing
51
Beziehungsmarketing
42
Relationship marketing
42
E-commerce
41
Electronic Commerce
41
Social media
39
Advertising effects
36
Brand management
36
Markenführung
36
Werbewirkung
36
Brand image
30
Markenimage
30
Advertising
23
Werbung
22
Brand
15
Markenartikel
15
Mobile communications
15
Mobilkommunikation
15
Website
14
Customer integration
13
Kundenintegration
13
USA
13
United States
13
Internet
12
Distribution channel
11
Experiment
11
Mobile marketing
11
Vertriebsweg
11
Data protection
10
Datenschutz
10
Einzelhandel
10
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Language
All
English
51
Author
All
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Gottschalk, Sabrina Alexandra
2
Mafael, Alexander
2
Papatla, Purushottam
2
Verlegh, Peeter
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Aleti, Torgeir
1
Benlian, Alexander
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Bush, Victoria D.
1
Chakravarty, Anindita
1
Chandrashekaran, Murali
1
Chen, Yubo
1
Chiou, Jyh-shen
1
Chonko, Lawrence B.
1
Clement, Michel
1
Coolsen, Michael K.
1
Dehdashti, Yashar
1
Deng, Qi
1
Dens, Nathalie
1
Dolan, Rebecca
1
Eisend, Martin
1
Ertimur, Burc̜ak
1
Fay, Scott
1
Füller, Johann
1
Gilly, Mary C.
1
Grewal, Rajdeep
1
Guan, Chong
1
Hanssens, Dominique M.
1
Hautz, Julia
1
Hayes, Jameson L.
1
Hoeve, Maarten C.
1
Houston, Michael J.
1
Hu, Ye
1
Huang, Jinsong
1
Hutter, Katja
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Information systems research : ISR
47
Tourism management : research, policies, practice
43
Journal of marketing communications
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Journal of internet commerce
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
2
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
3
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
4
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
5
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
6
Product rating statistics as consumer search aids
Guan, Chong
;
Lam, Shun Yin
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
Saved in:
7
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
8
No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011537901
Saved in:
9
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
10
Anxiety and ephemeral social media use in negative eWOM creation
Wakefield, Lane T.
;
Wakefield, Robin L.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 44-59
Persistent link: https://www.econbiz.de/10011844931
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
