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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Brand management
142
Consumer behaviour
99
Brand image
87
Markenimage
87
Brand
51
Markenartikel
51
Beziehungsmarketing
24
Relationship marketing
24
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143
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Sorescu, Alina
3
Swaminathan, Vanitha
3
Arora, Amit
2
Arora, Anshu
2
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2
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2
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Sundar, Aparna
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2
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2
Abalkhail, Tagreed Saleh
1
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1
Affonso, Felipe M.
1
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1
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Journal of international consumer marketing
Journal of marketing
Journal of business research : JBR
584
The journal of brand management : an international journal
555
The journal of product & brand management
387
Journal of retailing and consumer services
287
SpringerLink / Bücher
263
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of marketing communications
108
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
69
Journal of promotion management : JPM
68
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of advertising research
63
Tourism management : research, policies, practice
63
International journal of advertising : the review of marketing communications
61
International marketing review
61
Qualitative market research : an international journal
59
Research
58
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Business horizons
53
International journal of contemporary hospitality management
53
Journal of retailing
53
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ECONIS (ZBW)
143
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143
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Date (oldest first)
1
Exploring age effects on children's preferences of package
design
: curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
2
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
5
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
6
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
7
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
8
Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
Saved in:
9
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
10
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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