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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42
Persistent link: https://www.econbiz.de/10012106858
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric; Lee, Jongkuk; Yang, Zhi - In: Journal of marketing 79 (2015) 1, pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
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Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 78 (2014) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
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The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios
Lee, Jongkuk - In: Journal of marketing 75 (2011) 4, pp. 110-127
Persistent link: https://www.econbiz.de/10009270903
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Linking power, risk, and governance : a survey research in new product development relationships
Bazyar, Afshar; Teimoury, Ebrahim; Fesharaki, Mehdi; … - In: The journal of business & industrial marketing 28 (2013) 5, pp. 371-382
Persistent link: https://www.econbiz.de/10009771115
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Critical factors for involvement in customers' product development : an SME perspective
Flankegård, Filip; Johansson, Glenn; Granlund, Anna - In: The journal of business & industrial marketing 38 (2023) 13, pp. 143-153
Persistent link: https://www.econbiz.de/10014472673