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Social Web
98
Social web
98
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
59
Online-Marketing
59
Online retailing
31
Online-Handel
31
Beziehungsmarketing
28
Relationship marketing
28
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22
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social media
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social commerce
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Kok Wei Khong
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Journal of internet commerce
Journal of business research : JBR
613
SpringerLink / Bücher
374
Journal of retailing and consumer services
335
Technological forecasting & social change : an international journal
313
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
311
Information systems research : ISR
220
Tourism management : research, policies, practice
194
International journal of business information systems : IJBIS
185
Journal of management information systems : JMIS
184
International journal of internet marketing and advertising : IJIMA
181
Industrial Management & Data Systems
162
International journal of hospitality management
162
Springer eBook Collection
158
Business horizons
145
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
144
Management information systems : mis quarterly
141
Management science : journal of the Institute for Operations Research and the Management Sciences
137
Industrial marketing management : the international journal for industrial and high-tech firms
128
Psychology & marketing
120
Electronic commerce research
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Journal of marketing communications
112
Corporate communications : an international journal
109
Online Information Review
109
International journal of advertising : the review of marketing communications
99
International journal of networking and virtual organisations : IJNVO
99
Cogent business & management
97
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
90
Strategic Direction
90
NBER working paper series
89
International journal of contemporary hospitality management
87
Journal of information & knowledge management : JIKM
87
International journal of electronic marketing and retailing : IJEMR
86
Information systems and e-business management : ISeB
85
The journal of product & brand management
85
Marketing science
84
Journal of electronic commerce research : JECR
83
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ECONIS (ZBW)
99
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99
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1
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
2
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
3
Social media user satisfaction : theory development and research findings
Rauniar, Rupak
;
Rawski, Greg
;
Johnson, Ben
;
Yang, Jie
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Saved in:
4
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
5
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
6
Conceptualizing persuasive messages using ELM in social media
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 65-87
Persistent link: https://www.econbiz.de/10010474807
Saved in:
7
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
8
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
9
Showrooming, webrooming, and user-generated content creation in the omnichannel era
Kang, Ju-Young M.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 145-169
Persistent link: https://www.econbiz.de/10011987449
Saved in:
10
Scale development and validation for measuring online engagement
Paruthi, Mandakini
;
Kaur, Harsandaldeep
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011804449
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