Conceptualizing persuasive messages using ELM in social media
Shasha Teng and Kok Wei Khong; Wei Wei Goh
| Year of publication: |
2014
|
|---|---|
| Authors: | Teng, Shasha ; Kok Wei Khong ; Wei Wei Goh |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 65-87
|
| Subject: | central route | ELM | peripheral route | persuasive messages | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474807