Persuasive communication : a study of major attitude-behavior theories in a social media context
Shasha Teng and Kok Wei Khong (Taylor’s Business School, Taylor’s University, Subang Jaya, Selangor, Malaysia), Wei Wei Goh (School of Computing and IT, Taylor’s University, Subang Jaya, Selangor, Malaysia)
| Year of publication: |
January-March 2015
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|---|---|
| Authors: | Teng, Shasha ; Kok Wei Khong ; Wei Wei Goh |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 1, p. 42-64
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| Subject: | TPB | ELM | HSM | Cognitive Dissonance Theory | Social Judgment Theory | social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1006515 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432398