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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Motherhood, marketization, and consumer vulnerability
Davies, Andrea; Dobscha, Susan; Geiger, Susi; … - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 384-397
Persistent link: https://www.econbiz.de/10008758106
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Authenticity : a macromarketing perspective
Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
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Applying ctaholic social teachings to ethical issues in marketing
Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10003893405