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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Viral marketing"
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Viral marketing
Social Web
115
Social web
115
Online retailing
60
Online-Handel
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E-commerce
59
Electronic Commerce
59
Internet marketing
56
Online-Marketing
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Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Xu, Jingjun
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Journal of management information systems : JMIS
Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Information systems research : ISR
47
Tourism management : research, policies, practice
43
Journal of marketing communications
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Journal of internet commerce
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
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ECONIS (ZBW)
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
3
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
4
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
5
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
6
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
7
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
8
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
9
The paradoxes of word of mouth in electronic commerce
Lin, Zhijie
;
Heng, Cheng Suang
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
Saved in:
10
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
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