A test of two models of value creation in virtual communities
Constance Elise Porter, Sarv Devaraj, and Daewon Sun
| Year of publication: |
2013
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|---|---|
| Authors: | Porter, Constance Elise ; Devaraj, Sarv ; Sun, Daewon |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 1, p. 261-292
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| Subject: | attribution theory | co-creation | online communities | online trust | user-generated content | virtual communities | Social Web | Social web | Kundenintegration | Customer integration | Vertrauen | Confidence | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195893