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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - In: Journal of marketing 72 (2008) 6, pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.; Rohm, Andrew J.; Ruyter, Ko de; … - In: Journal of marketing 75 (2011) 2, pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
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Computer-generated influencers : the rise of digital personalities
Mrad, Mona; Ramadan, Zahy; Nasr, Lina Issam - In: Marketing intelligence & planning 40 (2022) 5, pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
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Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham; Kumar, B. Dinesh - In: Marketing intelligence & planning 42 (2024) 6, pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 78 (2014) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman - In: Journal of marketing 82 (2018) 2, pp. 106-123
Persistent link: https://www.econbiz.de/10011810269