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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Konsumentenverhalten
Strategische Allianz
Brand management
147
Markenführung
147
Consumer behaviour
93
Brand image
84
Markenimage
84
Brand
60
Markenartikel
60
Beziehungsmarketing
23
Relationship marketing
23
Advertising effects
18
Werbewirkung
18
Social Web
15
Social web
15
Internet marketing
12
Online-Marketing
12
Marketing management
11
Marketingmanagement
11
Emotion
10
Product design
8
Produktgestaltung
8
Viral marketing
8
Virales Marketing
8
brand equity
8
Advertising
7
Luxury goods
7
Luxusgüter
7
Werbung
7
branding
7
Brand loyalty
6
Branding
6
Marketing
6
Perception
6
Wahrnehmung
6
Cognition
5
Confidence
5
Corporate reputation
5
Firmenimage
5
Kognition
5
New product development
5
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Article
96
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95
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95
Conference paper
1
Konferenzbeitrag
1
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English
96
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Bagozzi, Richard P.
3
Batra, Rajeev
3
Pogacar, Ruth
3
Ahuvia, Aaron
2
Brooks, Gillian
2
Chen, Qimei
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Gunasti, Kunter
2
Hennig-Thurau, Thorsten
2
Klink, Richard R.
2
Kouril, Michal
2
Kwak, Hyokjin
2
Liu, Maggie Wenjing
2
MacInnis, Deborah J.
2
Newman, Kevin P.
2
Puzakova, Marina
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Swaminathan, Vanitha
2
Trump, Rebecca K.
2
Walker Reczek, Rebecca
2
Wu, Lan
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Baghi, Ilaria
1
Balachander, Subramanian
1
Banerjee, Madhumita
1
Basuroy, Suman
1
Besharat, Ali
1
Bhattacharyya, Siddhartha
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Bodapati, Anand
1
Boeuf, Benjamin
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
253
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
48
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
33
Qualitative market research : an international journal
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
96
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1
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
2
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
3
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
6
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
10
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
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