Narrow search
Showing 1 - 10 of 219
Cover Image
What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Cover Image
Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
Cover Image
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Cover Image
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Cover Image
Towards a socialist marketing concept : the case of Romania
Naor, Jacob - In: Journal of marketing 50 (1986) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
Cover Image
The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Cover Image
The marketing concept : what it is and what it is not
Houston, Franklin S. - In: Journal of marketing 50 (1986) 2, pp. 81-87
Persistent link: https://www.econbiz.de/10001011997
Cover Image
Distributor power versus manufacturer power : the customer role
Butaney, Gul - In: Journal of marketing 52 (1988) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
Cover Image
Would you want your granddaughter to marry a Taiwanese marketing man?
Farmer, Richard N. - In: Journal of marketing 51 (1987) 4, pp. 111-116
Persistent link: https://www.econbiz.de/10001052717
Cover Image
Evaluating and improving argument-centered works in marketing
Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75
Persistent link: https://www.econbiz.de/10001052729