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Beziehungsmarketing
235
Relationship marketing
235
Consumer behaviour
149
Konsumentenverhalten
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Brand management
118
Markenführung
118
Brand image
86
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Kumar, V.
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Homburg, Christian
9
Palmatier, Robert W.
9
Grewal, Rajdeep
7
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5
Wieseke, Jan
5
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4
Fang, Eric
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Lam, Son K.
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Tarasi, Crina O.
4
Walker, Beth A.
4
Ahearne, Michael
3
Bornemann, Torsten
3
Ferraro, Rosellina
3
Fetscherin, Marc
3
Fornell, Claes
3
Hamilton, Ryan
3
Houston, Mark B.
3
Mukhopadhyay, Anirban
3
Neslin, Scott A.
3
Petersen, J. Andrew
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3
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2
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2
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2
Eggert, Andreas
2
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2
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2
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Journal of marketing
The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
848
Journal of business research : JBR
687
Journal of retailing and consumer services
584
SpringerLink / Bücher
377
The journal of business & industrial marketing
342
International journal of hospitality management
280
The journal of services marketing
229
The service industries journal
191
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
171
Journal of business-to-business marketing
152
International journal of electronic customer relationship management : IJECRM
140
Gabler Edition Wissenschaft
126
International journal of contemporary hospitality management
120
Journal of service research : JSR
119
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
112
Asia Pacific journal of marketing and logistics
111
Journal of service management
109
Marketing intelligence & planning
109
Psychology & marketing
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
106
Journal of retailing
105
European journal of marketing : EJM
104
Cogent business & management
100
Springer eBook Collection / Business and Economics
93
Journal of marketing management : MM
91
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Springer eBook Collection
83
Service business
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Business horizons
76
Journal of financial services marketing : JFSM
71
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ECONIS (ZBW)
261
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261
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
3
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
4
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
5
Contract specificity and its performance implications
Mooi, Erik A.
;
Ghosh, Mrinal K.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
Saved in:
6
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
7
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
8
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
9
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
10
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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