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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.; Chang, Chun-Wei; Neslin, Scott A. - In: Journal of marketing 86 (2022) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
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When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki; Kim, Young; Chung, Namho; Ahn, Kwanghoon; … - In: The journal of services marketing 30 (2016) 4, pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping - In: Journal of marketing 71 (2007) 4, pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
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Value co-creation in services for animal companions
Hendricks, Jennifer; Schmitz, Gertrud - In: The journal of services marketing 36 (2022) 6, pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
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Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham; Hau Nguyen Le; Nguyen, Dung Tien; … - In: The journal of services marketing 36 (2022) 7, pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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Green marketing programs as strategic initiatives in hospitality
Rosenbaum, Mark; Wong, IpKin Anthony - In: The journal of services marketing 29 (2015) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10011343393