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~isPartOf:"Journal of marketing"
~person:"Affonso, Felipe M."
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Affonso, Felipe M.
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Marketing by
design
: the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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