//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of price and brand...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Konsumentenverhalten
Marketing
60
Marketing management
18
Marketingmanagement
18
USA
10
United States
10
Firm performance
5
Unternehmenserfolg
5
Brand management
4
Consumer behaviour
4
Customer satisfaction
4
Führungskräfte
4
Kundenzufriedenheit
4
Managers
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Performance measurement
4
Performance-Messung
4
marketing
4
Advertising
3
Capital income
3
Decision
3
Entscheidung
3
Kapitaleinkommen
3
Shareholder Value
3
Shareholder value
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business network
2
Börsenkurs
2
Communication
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Non-commercial literature
Article in journal
6
Language
All
English
6
Author
All
Kumar, V.
2
Morgan, Neil A.
2
Rego, Lopo L.
2
Ailawadi, Kusum L.
1
Billett, Matthew T.
1
Botti, Simona
1
Datta, Hannes
1
Fornell, Claes
1
Heerde, Harald J. van
1
Hoffman, Donna L.
1
Jayachandran, Satish
1
Kozinets, Robert V.
1
Krasnikov, Alexander
1
Kushwaha, Tarun
1
Lehmann, Donald R.
1
Lynch, John G.
1
MacInnis, Deborah J.
1
Morwitz, Vicki G.
1
Pechmann, Cornelia
1
Petersen, J. Andrew
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
38
Journal of Islamic marketing : JIMA
19
Marketing theory
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
Cogent business & management
11
European journal of marketing : EJM
11
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
Marketing intelligence & planning
11
Journal of the Academy of Marketing Science
10
Psychology & marketing
10
The journal of business & industrial marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of historical research in marketing
8
Journal of modelling in management
8
Journal of retailing and consumer services
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Journal of strategic marketing
7
The journal of consumer marketing
7
Asia-Pacific journal of business administration
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Journal of international consumer marketing
6
Journal of international food & agribusiness marketing
6
Journal of internet commerce
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
The journal of product & brand management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business and emerging markets : IJBEM
5
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Creating boundary-breaking,
marketing
-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
4
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
5
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
6
How well does consumer-based brand equity align with sales-based brand equity and
marketing
-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->