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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van; Hariharan, Vijay Ganesh; … - In: Journal of marketing 83 (2019) 3, pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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The sound of brands
Argo, Jennifer J.; Popa, Monica; Smith, Malcolm C. - In: Journal of marketing 74 (2010) 4, pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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The influence of corporate messages on the product portfolio
Biehal, Gabriel; Sheinin, Daniel A. - In: Journal of marketing 71 (2007) 2, pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
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How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes; Ailawadi, Kusum L.; Heerde, Harald J. van - In: Journal of marketing 81 (2017) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10011697740