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The aha! experience : insight and discontinuous learning in product usage
Lakshmanan, Arunachalam; Krishnan, H. Shanker - In: Journal of marketing 75 (2011) 6, pp. 105-123
Persistent link: https://www.econbiz.de/10009384658
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
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Searching for experience on the web : an empirical examination of consumer behavior for search and experience goods
Huang, Peng; Lurie, Nicholas H.; Mitra, Sabyasachi - In: Journal of marketing 73 (2009) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10003820596