Narrow search
Showing 91 - 100 of 188
Cover Image
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.; Jayanti, Rama K.; Alvarez, Cecilia M. O. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Cover Image
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Cover Image
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Cover Image
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Cover Image
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J. - In: Journal of marketing communications 20 (2014) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Cover Image
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Cover Image
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Cover Image
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Cover Image
Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry; Scherrebeck-Hansen, Mette - In: Journal of marketing communications 16 (2010) 5, pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
Cover Image
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767