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~isPartOf:"Journal of marketing communications"
~isPartOf:"Schriftenreihe Communicatio"
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~subject:"Öffentlichkeitsarbeit"
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Konsumentenverhalten
Öffentlichkeitsarbeit
Kommunikation
34
Communication
29
Marketing management
11
Marketingmanagement
11
Public relations
11
Consumer behaviour
8
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8
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8
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5
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Journal of marketing communications
Schriftenreihe Communicatio
Corporate communications : an international journal
59
Journal of communication management : an international journal
52
SpringerLink / Bücher
44
Journal of business research : JBR
24
International journal of business communication : IJBC ; a publication of the Association of Business Communication
19
Journal of communication management
18
Research
17
Europäische Kulturen in der Wirtschaftskommunikation
15
Springer eBook Collection
13
Journal of business ethics : JOBE
12
Organisationskommunikation
12
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
PR-Praxis
11
Corporate reputation review : an international journal
10
Games and economic behavior
10
Journal of advertising research
10
The Routledge handbook of strategic communication
10
Springer Reference Wirtschaft
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of retailing and consumer services
7
Business & society
6
European journal of marketing : EJM
6
Journal of economic theory
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Management communication quarterly : an international journal
6
Psychology & marketing
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
essentials
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Business horizons
5
Economics letters
5
Handbooks in communication and media
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of nonprofit & public sector marketing
5
Public Relations : ein Handbuch
5
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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1
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
Unternehmenswerte und
Kommunikation
: ein interdisziplinärer Ansatz der wertorientierten Unternehmenskommunikation
Beutmann, Claudia
-
2015
Persistent link: https://www.econbiz.de/10011569577
Saved in:
3
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
4
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
5
Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
6
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
7
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
8
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
9
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
10
Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten
Kommunikation
von Produktmarken
Luchtefeld, Anja
-
2011
Persistent link: https://www.econbiz.de/10009244448
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