//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Advertising"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketingmanagement
Brand image
143
Markenimage
143
Brand management
107
Markenführung
107
Consumer behaviour
106
Konsumentenverhalten
106
Brand
44
Markenartikel
44
Advertising effects
40
Werbewirkung
40
Werbung
22
Beziehungsmarketing
19
Relationship marketing
19
Internet marketing
18
Online-Marketing
18
Social Web
16
Social web
16
Marketing management
14
brand attitude
11
Emotion
9
social media
9
India
7
Indien
7
Brand loyalty
6
Celebrity endorsement
6
Celebrity-Werbung
6
Confidence
6
Markentreue
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
brand equity
6
purchase intention
6
Brand extension
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Designation of origin
5
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Case study
1
Fallstudie
1
Language
All
English
36
Author
All
Anabila, Peter
2
Keller, Kevin Lane
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Alex, N. Joji
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Black, Matthew
1
Bou-Hamad, Imad
1
Bravo, Olivia Stacie-Ann C.
1
Broyles, Sheri J.
1
Chan, Kara
1
Cho, Moonhee
1
Chrysochou, Polymeros
1
Das, Enny
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Enslin, Carla
1
Fan, Fei
1
Fullerton, Jami A.
1
Gabrielli, Veronica
1
Gilbreath, Bob
1
Grinsven, Bo
1
Harajli, Dunia
1
Heckler, Susan E.
1
Houston, Michael J.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Jung, Wan Seop
1
Karimi, Sahar
1
Kendrick, Alice
1
Khandelwal, Utkal
1
Kim, Dong Hoo
1
Kim, SangJun
1
Kosmaczewska, Joanna
1
Kumari, Shyama
1
more ...
less ...
Published in...
All
Journal of marketing communications
The IUP journal of brand management : IJBRM
Journal of business research : JBR
51
The journal of product & brand management
32
European journal of marketing : EJM
20
International journal of advertising : the quarterly review of marketing communications
18
The journal of brand management : an international journal
18
International journal of advertising : the review of marketing communications
16
Journal of promotion management : JPM
15
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising research
12
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising : official publication of the American Academy of Advertising
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
Journal of retailing and consumer services
10
Journal of marketing management : MM
9
Cogent business & management
8
Journal of global marketing
8
Journal of strategic marketing
8
Marketing intelligence & planning
7
Psychology & marketing
7
International marketing review
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
International journal of consumer studies
5
International journal of hospitality management
5
International review on public and non-profit marketing
5
Journal of business ethics : JOBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing research : JMR
5
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
3
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
4
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
5
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
7
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Drone images versus terrain images in advertisements : images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo
;
Black, Matthew
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10012203384
Saved in:
10
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->