//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Feedback, communicatie en orga...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Communication
26
Kommunikation
26
Marketing management
10
Marketingmanagement
10
Consumer behaviour
8
Konsumentenverhalten
8
Internal communication
7
Interne Kommunikation
7
Public relations
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbewirkung
4
CSR communication
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Advertising
2
Brand management
2
Confidence
2
Corporate reputation
2
Cultural identity
2
Firmenimage
2
Kulturelle Identität
2
Markenführung
2
Marketing
2
Measurement
2
Messung
2
Stakeholder
2
USA
2
United States
2
Vertrauen
2
Werbung
2
ambient communication
2
social media
2
Ambulanter Handel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
7
Language
All
English
7
Author
All
Atkinson, Lucy
1
Buchanan-Oliver, Margo
1
Dahlén, Micael
1
Elving, Wim J. L.
1
Ferguson, Mary Ann
1
Fitzgerald, Emma May
1
Kang, Eun Yeon
1
Kim, Sora
1
Lew, Zijian
1
Modig, Erik
1
Pang, Augustine
1
Podnar, Klement
1
Rosengren, Sara
1
Shin, Wonsun
1
Walther, Joseph B.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Corporate communications : an international journal
59
Journal of communication management : an international journal
52
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Journal of communication management
17
Journal of business research : JBR
15
Journal of business ethics : JOBE
12
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
Corporate reputation review : an international journal
10
The Routledge handbook of strategic communication
10
Games and economic behavior
9
Business & society
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Business horizons
5
Economics letters
5
Journal of economic theory
5
Public Relations : ein Handbuch
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Corporate social responsibility and environmental management
4
Future directions of strategic communication
4
Journal of accounting & economics
4
Journal of nonprofit & public sector marketing
4
Journal of promotion management : innovations in planning and applied research
4
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Tourism management : research, policies, practice
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
European research studies
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Journal of business communication : JBC
3
Journal of business strategy
3
Journal of economic behavior & organization : JEBO
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Sport public relations and communication
3
Strategic corporate communication in the digital age
3
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
4
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
5
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
6
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
7
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->