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Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos; Murphy, Jamie - In: Journal of marketing education : JME 38 (2016) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
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Embracing digitalization : student learning and new technologies
Crittenden, William F.; Biel, Isabella K.; Lovely, … - In: Journal of marketing education : JME 41 (2019) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10012008057
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Exclusively synchronous online (VIRI) learning : the impact on student performance and engagement outcomes
Francescucci, Anthony; Rohani, Laila - In: Journal of marketing education : JME 41 (2019) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
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Emotionales Erleben und Wissenserwerb im computergestützten Wirtschaftsunterricht
Conrad, Matthias - 2020
grundlegende Wirkmechanismen emotionaler, motivationaler und kognitiver Faktoren im Lernprozess vorgestellt und die Befundlage zum …
Persistent link: https://www.econbiz.de/10012402753
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Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas; Urbonavicius, Sigitas; Adomaviciute, … - In: Journal of marketing education : JME 43 (2021) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James; Chennamaneni, Pavan Rao; Barber, Kenyatta N. - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina; Moore, Hélène; Barry, Ben - In: Journal of marketing education : JME 37 (2015) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
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Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian - In: Journal of marketing education : JME 41 (2019) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
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An online project-based competency education approach to marketing education
Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax - In: Journal of marketing education : JME 39 (2017) 3, pp. 162-175
Persistent link: https://www.econbiz.de/10011791315
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Salesperson ethics : an interactive computer simulation
Castleberry, Stephen Bryon - In: Journal of marketing education : JME 36 (2014) 2, pp. 209-216
Persistent link: https://www.econbiz.de/10010393234