Narrow search
Showing 1 - 10 of 81
Cover Image
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Cover Image
Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne; Hair, Joseph F.; Ragland, Charles B.; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
Cover Image
Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Cover Image
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos; Murphy, Jamie - In: Journal of marketing education : JME 38 (2016) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Cover Image
Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
Cover Image
Social media and marketing education : a review of current practices in curriculum development
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; … - In: Journal of marketing education : JME 37 (2015) 2, pp. 76-87
Persistent link: https://www.econbiz.de/10011336519
Cover Image
Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn; Crittenden, William F. - In: Journal of marketing education : JME 37 (2015) 2, pp. 71-75
Persistent link: https://www.econbiz.de/10011336521
Cover Image
Special issue: Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn (contributor) - 2015
Persistent link: https://www.econbiz.de/10011336522
Cover Image
Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
Cover Image
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232
Persistent link: https://www.econbiz.de/10010459663