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Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Duffy, Katherine; Ney, Jillian - In: Journal of marketing education : JME 37 (2015) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10011336517
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Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos; Murphy, Jamie - In: Journal of marketing education : JME 38 (2016) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian - In: Journal of marketing education : JME 41 (2019) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
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Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas; Urbonavicius, Sigitas; Adomaviciute, … - In: Journal of marketing education : JME 43 (2021) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
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Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.; James, Kevin W. - In: Journal of marketing education : JME 46 (2024) 1, pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
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Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan; You, Jung S. - In: Journal of marketing education : JME 44 (2022) 2, pp. 265-284
Persistent link: https://www.econbiz.de/10013473724