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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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If we build it, will they come? : the effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
Huml, Matt Ryan; Pifer, N. David; Towle, Caitlin; Rode, … - In: Journal of marketing for higher education 29 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179291
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How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann - In: Journal of marketing for higher education 29 (2019) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
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Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia - In: Journal of marketing for higher education 27 (2017) 2, pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
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A comparative study of international recruitment : tensions and opportunities in institutional recruitment practice
James-MacEachern, Melissa - In: Journal of marketing for higher education 28 (2018) 2, pp. 247-265
Persistent link: https://www.econbiz.de/10011944583
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High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
Gottlieb, Udo Rainer; Beatson, Amanda - In: Journal of marketing for higher education 28 (2018) 2, pp. 282-297
Persistent link: https://www.econbiz.de/10011944601
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African universities in the global knowledge economy : the good and ugly of internationalization
Jowi, James Otieno - In: Journal of marketing for higher education 22 (2012) 1, pp. 153-165
Persistent link: https://www.econbiz.de/10009657713
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156
Persistent link: https://www.econbiz.de/10009409033