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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Social media and the university decision : do prospective students really care?
Shields, Alison B.; Peruta, Adam - In: Journal of marketing for higher education 29 (2019) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
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Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia - In: Journal of marketing for higher education 27 (2017) 2, pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
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Gratitude and its drivers within higher education
Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
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Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
Kashif, Muhammad; Pimpa Cheewakrakokbit - In: Journal of marketing for higher education 28 (2018) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011886223
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Co-creation in higher education : towards a conceptual model
Dollinger, Mollie; Lodge, Jason M.; Coates, Hamish - In: Journal of marketing for higher education 28 (2018) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10011944577
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463