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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Konsumentenverhalten
Strategische Allianz
Brand management
178
Markenführung
178
Consumer behaviour
91
Brand image
73
Markenimage
73
Brand
51
Markenartikel
50
Social Web
34
Social web
34
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
22
Online-Marketing
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Marketing management
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Marketingmanagement
21
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13
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branding
13
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10
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brand management
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brand equity
8
brands
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social media
8
Product design
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brand orientation
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95
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Brooks, Gillian
2
Cova, Bernard
2
Dahl, Darren W.
2
Dall'Olmo Riley, Francesca
2
Dion, Delphine
2
Eckhardt, Giana M.
2
Fuchs, Christoph
2
Harris, Lloyd C.
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
Leeflang, Peter
2
MacInnis, Deborah J.
2
McDonagh, Pierre
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alpert, Frank
1
Angle, Justin
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Belk, Russell W.
1
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1
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1
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1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Boyer, Michel
1
Brasel, S. Adam
1
Bravo, Rafael
1
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Journal of marketing management : MM
Journal of marketing
Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
253
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
48
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
33
Qualitative market research : an international journal
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
95
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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