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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Emotional accounting : how feelings about money influence consumer choice
Levav, Jonathan; McGraw, A. Peter - In: Journal of marketing research : JMR 46 (2009) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10003810254
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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.; Rucker, Derek D. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
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Power distance belief and impulsive buying
Zhang, Yinlong; Winterich, Karen Page; Mittal, Vikas - In: Journal of marketing research : JMR 47 (2010) 5, pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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Emotional compatibility and the effectiveness of antidrinking messages: a defensive processing perspective on shame and guilt
Agrawal, Nidhi; Duhachek, Adam - In: Journal of marketing research : JMR 47 (2010) 2, pp. 263-273
Persistent link: https://www.econbiz.de/10003965468
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The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R.; Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 47 (2010) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10003965470