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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of marketing research : JMR 52 (2015) 6, pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances - In: Journal of marketing research : JMR 52 (2015) 5, pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic; Trudel, Remi - In: Journal of marketing research : JMR 54 (2017) 2, pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
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Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Journal of marketing research : JMR 54 (2017) 3, pp. 447-463
Persistent link: https://www.econbiz.de/10011697464